Brief
Additional full marketing funnel copy for launches, re-launches, and evergreen funnels for various online courses

Copy Written
Product Launch Formula (PLC) four 20-minute video scripts. Sales email campaign (direct response marketing copy), sales landing page and sometimes live webinar scripts.

*special note (in cases of new launches): all copy in email series written in two voices: internal Hay House voice and external voice of the client

Role
Senior Copywriter

Cross team collaboration: Marketing Director, Editor, Junior Copywriter, Web Designer, Video Production, and Art

Effort required: Finding and hiring freelance writers, researched hours of video, read books and blogs for source material, on-set of course shoot, conference calls with author, coaching Junior Copywriter (and overseeing their writing)