Wired to Thrive taught by Gregg Braden
Online Course

Brief
Attract students familiar with Braden’s work on how to use the intelligence of your heart (from the HeartMath Institute) while sharing practices and scientific research.

Copy Written
Full marketing sales funnel written to include: Product Launch Formula (PLC) script(s) which consisted of four 20-minute videos. Sales email series (direct response marketing). Sales landing page.

*special note: all copy in email series written in two voices: internal Hay House voice and external voice of the client

Role
Senior Copywriter

Cross team collaboration: Marketing Director, Editor, Web Designer, Email Designer, Video Production, Art

Effort Required: Researched hours of video, read Wired to Thrive book, had several conference calls with author

Sales Goal
Exceeded