Ageless Goddess taught by Dr. Christiane Northrup
Online Course

Brief
Attract perimenopausal, menopausal, and women beyond these stages embrace their wisdom; and, work with their body changes physically, emotionally, and spiritually.

Copy Written
Full marketing sales funnel written to include: Product Launch Formula (PLC) script(s) which consisted of four 20-minute videos. Sales email series (direct response marketing). Sales landing page. Additional Copy: webinar script
*special note: all copy in email series written in two voices: internal Hay House voice and external voice of the client

Role
Senior Copywriter

Cross team collaboration: Marketing Director, Editor, Web Designer, Email Designer, Video Production, Art

Effort Required: Researched hours of video, read Goddess’ Never Age book, had several conference calls with author (worked extremely closely with authors copy team)

Sales Goal
Exceeded