Healing Trauma Program hosted by Dr. Jeffrey Rutstein
and 13 other premier trauma experts
9 Month In-Depth Learning Online Program

Brief
Identify and enroll those moving through trauma and provide tools for nervous system regulation with support from experts.

Approach
Strategize, create, and execute a successful marketing plan. Top of funnel marketing included: blog posts, podcast interviews, YouTube Videos, student testimonials, and social media posts. Opt-in strategy included multiple live webinars, pre-recorded video series, and free audio downloads from expert teachers through email marketing and ad development.

Role
Marketing Consultant/Strategist

Team led: Marketing Manager, Copywriter, Project Manager, Video Producer, Graphic Designer, and Web Designer

Cross team collaboration required: Ads, Courses - Learning Directors, Social Media, Email, eComm, In-Depth Learning, Customer Service

Sales Goal
Exceeded (2x)