Embracing All of You taught by Dr. Gabor Mate and Dr. Richard Schwartz
6 Week Online Course

Brief
Identify and enroll those familiar with Internal Family Systems and Compassionate Inquiry - two trauma systems these experts developed.

Approach
Strategize, create, and execute a successful marketing plan. Top of funnel marketing: YouTube Videos and social media posts (static and video). Opt-in strategy: pre-recorded video pushed through email marketing and ads. Early sale strategy: VIP access to course live.

Role
Marketing Consultant/Strategist

Team led: Marketing Manager, Copywriter, Project Manager, Graphic Designer, and Web Designer

Cross team collaboration required: Ads, Courses - Learning Directors, Social Media, Email, eComm, In-Depth Learning, Customer Service

Sales Goal
Exceeded (2.5x)